TelevisionWeek: You could have let NBC marketing write the scripts for the ads. Why take the time to do it yourself?
Greg Daniels: If our actors are doing the promos, then I think we as writers should have to pitch in, too. Besides, they were fun and have been seen by many times the audience for our episodes. These Olympic promos are probably the most widely seen pieces of entertainment I have ever been involved with, and I hope will be my legacy.
TVWeek: How much time did you spend on these promos?
Mr. Daniels: The writers room spent an afternoon generating scripts, they were shot as quickly as comparable-length scenes and edited in a hurry.
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