NYMag.com:
John Krasinski isn’t the lead character of Something Borrowed, but you wouldn’t know that from the recent barrage of TV ads, all of which lean heavily on his presence to sell a story with an eyebrow-raising plot: Ginnifer Goodwin’s character sleeps with the fiancé of her best friend, played by Kate Hudson, but you’re still supposed to root for her. Meanwhile, Krasinski is the platonic fourth lead who occasionally comments on the action, but it’s a testament to his natural likability — and, perhaps, his big-screen potential — that the studio is putting its marketing campaign on his shoulders. As he continues to topline The Office after the departure of Steve Carell, it may even be a sign that he could follow in the footsteps of another refugee from NBC Thursday nights who made it big in the movies: George Clooney. To find out, we spoke to industry insiders to answer the question: If John Krasinski were a stock, would you buy, sell, or hold?
